Ready to Climb the Communications Ladder? Five Hard-won Secrets for Moving from Tactician to Respected Strategist
In the wake of unprecedented upheaval, today’s leaders are looking for communicators who are strategic advisors — not order takers.
Here are five insights from senior communicators to help you step off the tactical hamster wheel—and into the corner suite by providing the type of transformative strategies that help move organizations and careers forward:
Don’t wait—your time is now. Communicators are getting more credit, thanks in part to expanding responsibilities that range from COVID-19 communications to DE&I.
“Coming out of the pandemic, we’re starting to see a shift in thinking—and not just at the big global consumer brands,” says Catherine Anderson, senior vice president of communications at Cityblock Health.
“I’m hearing from more companies looking for a chief communications officer and/or chief marketing and communications officer,” she shares. “Sometimes, brand marketing even sits under comms — it’s crazy, but wonderful to see!”