Ruder Finn, a leading independent global communications and integrated marketing agency, has appointed Eric Petersen as Executive Vice President, Head of Digital. Petersen will report directly to CEO Kathy Bloomgarden, overseeing Ruder Finn’s Digital Integration Group. He brings extensive experience in digital marketing and social media, with a focus on integrating emerging technologies to enhance global campaigns. His expertise will support the agency’s commitment to innovative digital solutions for brand storytelling.

Petersen’s arrival aligns with Ruder Finn’s ongoing efforts to expand its digital capabilities. Bloomgarden expressed confidence in Petersen’s potential, stating, “Eric’s breadth of experience in all things digital as well as his passion for utilizing emerging technologies to bolster brand narratives will make him an incredible asset to our digital team. I look forward to seeing how his insights and expertise will help guide us and our clients’ digital fluency and storytelling capabilities.”

Ruder Finn’s Digital Integration Group offers a comprehensive suite of services, including social media strategy, influencer marketing, omnichannel engagement, and data-driven digital marketing. The group supports brands in navigating complex digital landscapes, enhancing brand engagement through innovative strategies.

Petersen, known for his work on integrated, social influencer, and earned campaigns, expressed his enthusiasm for the new role, saying, “I am truly excited to join Ruder Finn and bring my experience to this incredible team that has such a rich history and philosophy. I have always felt inspired by looking towards what’s next, whether that is through utilizing digital capabilities to help strengthen brands’ storytelling, building internal and external educational resources to grow digital literacy, or innovating large-scale social campaigns to match today’s market. Ruder Finn’s motto closely aligns with my own ethos and constant curiosity to grow in this space, and I’m looking forward to seeing what we can achieve together.”

With a strong legacy in communications and recent recognition as the top U.S. agency in the October’s PR rankings report, Ruder Finn continues to reinforce its position as a leader in digital transformation.