In business, stocks and bonds are the bread and butter of the industry. But how does sports memorabilia factor in? To get the inside scoop, you need to go to the first name that comes to mind in the sports collectible market, Steiner Sports. Host Gregg Greenberg sat down with the CEO and Co-Founder of Steiner Sports, Brandon Steiner, who relishes being in the business of sports. With names like Ruth, Gehrig, DiMaggio, Jeter and Curry, memorabilia is all about how it makes the customer feel, not necessarily how much they’re worth and knowledge is definitely key.