Simon Erskine Locke, Founder & CEO, CommunicationsMatchWhere is the communications industry headed? How has it evolved and what does the future hold? Over the last few months, we have interviewed editors and communications industry leaders to get their perspective for our Communicators to Communicators (C2C) 3-Minute Insights Videos.In this selection of interviews, Joe Mandese, Editor in Chief of MediaPost; Rainer Mathes, President of PRIME Research; Shonali Burke, Founder & CEO of Shonali Burke Consulting and the Founder of the Social PR Virtuosos; and Andrea Fiano, Editor of Global Finance, discuss the evolution of their industries and vision for the future.Joe Mandes shares perspective on the evolution of programmed advertising and highlights the importance of creating “experiences” for the future of advertising.Rainer Mathes, who founded PRIME Research more than 30 years ago, provides insights into the evolution of the research industry, measuring return on investment for PR, and notes that change is the only constant in the industry.Shonali Burke discusses the origination of Social PR and why it should be the incorporated into all PR programs. She defines the magic of Social PR as the moment when other people start telling your story.Andrea Fiano, in an interview from earlier this year, outlines the way technology has changed media organizations and what this means for the PR industry.In the coming weeks in upcoming selections of C2C Insights Videos from the CommunicationsMatch YouTube Channel we will focus on communications and marketing insights for startups and smaller brands; media engagement and training tips; and professional development.CommunicationsMatch is a search platform that helps companies find and engage communications agencies and consultants by industry and communications expertise, location, size, and more. The site has 5,000 agencies and consultant profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video. Listing & Search are Free. See more Insights articles and videos on our Insights Blog. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. [author]About the Author: Simon Erskine Locke is the Founder & CEO of CommunicationsMatch. He previously founded agencies and held senior communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank.[/author]