When I saw the recent format developed by TVREV, the leading analysis publication for the media and TV industries, called “Explain it to a Teenager,” I knew that TVREV publisher Jason Damata had struck gold.

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience. Video content is a dominant force that can captivate attention and deliver messages in a dynamic and interactive way. Unfortunately most content marketing videos do not captivate or interest their intended audience; they are stale and boring.

However, you can push to develop new video formats and stay ahead of the mediocrity, deliver the best possible content, and truly excel in communicating your message to your audience. Here are a few reasons why you should be looking to develop new video content formats.

Captivating and Engaging Audiences

Developing new video formats allows marketers to break free from the monotony and fatigue that can often set in with recurring content. By leveraging innovative formats, businesses can captivate and engage their audiences on a different level, fostering a stronger emotional connection with their brand. Whether it's interactive videos that allow viewers to participate or immersive virtual reality experiences, innovation in video formats gets people talking, sharing, and ultimately increases the reach and impact of your content marketing efforts.

Adapting to Changing Viewing Habits

The way people consume video content is constantly evolving. While almost everyone has seen videos on TikTok and Instagram, attention spans have become shorter, and consumers expect content to be concise, easily digestible and even fun. By developing new video formats that align with changing viewing habits, businesses can cater to these preferences and foster a stronger connection with their target audience. Snackable, short-form videos, stories, and vertical formats are just a few examples of how marketers are adapting to changing consumer behavior and delivering content that resonates.

Encouraging Creativity and Innovation

By pushing the boundaries of business to business video formats, you encourage creativity and innovation within their content marketing strategies. The process of developing new formats challenges marketers to think outside the box, explore new concepts, and experiment with novel ideas. This, in turn, fosters a culture of innovation within the organization, keeping the brand fresh and on the front foot creatively. Your content can surprise and delight your intended viewers.

Businesses that recognize content marketing's significance in connecting with their audiences know that the continuous development of new video formats is essential. By adopting innovative approaches, such as creative social-like videos, marketers can captivate and engage audiences on a deeper level, forging emotional connections with their brand. Ultimately if, like this video series’ name, you can explain your business to a teenager, then you have delivered your message clearly. Creativity always wins.