Marketing, like all aspects of business, is constantly evolving and being disrupted. As a result, it’s no longer the sole responsibility for the CMO, but of the entire c-suite. The Marketing IMPACT Council was created to help organizations and the c-suite “connect the dots.” Host Gregg Greenberg sat down with the Founder of the Marketing IMPACT Council, John Greco, to see how the council is bringing a new kind of engagement and experience to c-level executives in all areas of business. Greco also discusses the council’s 3 principal drivers and what they call “Big M” marketing. The council really wants to help their members “think about how do they get the maximum impact from that next dollar that is going to be spent on marketing, independent of where they sit in the marketing process.”