The Stevens Group PR Masters Podcast Acquispectives – Fred Cook
Fred Cook, Chair Emeritus, Golin and Director of the Center for Public Relations at University of Southern California
"We've always tried to stay ahead of the curve. We recently rebranded ourselves as a progressive PR agency. We're not trying to be something that we're not, but we're doing very progressive public relations, which is very diverse, very innovative. And we are always trying to stay ahead of the competition – that’s our goal."