The Stevens Group PR Masters Podcast Acquispectives – Mark Penn
Mark Penn, Chairman & CEO, MDC Partners, Managing Partner & President, The Stagwell Group
"We’ve seen the line between advertising and public relations become blurrier ... there are capabilities now in PR that we just never had before. I don't think you can launch a product strictly out of the CMOs office without significant PR elements, whether it's a combination of influence or performance marketing, social posts and social content."