The Stevens Group PR Masters Podcast Acquispectives – Steve Cody
Steve Cody, Founder / CEO, Peppercomm
"Many people were proclaiming the death of public relations three years ago. I think PR has had an amazing renaissance. We [PR professionals] understand how to tell a story that will engage an audience and won’t come across as selling something or selling someone. Consequently, in an age of distrust and disinformation, public relations has never been more valuable. I think the future for PR is limitless."