In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications? Our team compiled a comprehensive list that emphasizes the importance of maintaining our humanity while strategically utilizing and integrating technology into the work we do.

What’s In?

In: Building and Maintaining Relationships

Our world is dominated by technology, AI, and algorithms, making it more crucial now than ever to focus on the human element of our day-to-day. Build genuine relationships with your audience — because being a compassionate human being will never go out of style.

In: LinkedIn

Speaking of building and maintaining relationships, LinkedIn continues to grow in popularity, gaining 3 users every second. Its focus on business-oriented content, coupled with the ability to reach a targeted professional audience, makes it an invaluable tool for strategic connection and communication.

In: Clear Communications and Copy

While our tools and platforms increase, let’s talk about the broader movement toward simplicity and clarity. Collectively as a society, our attention spans are getting shorter and our interest levels are decreasing. Help your audience cut through the “digital noise” and grasp important messages easily and quickly through clear, straightforward communication.

In: 15-Second Videos

Short, impactful videos are gaining momentum. Thanks to platforms like TikTok and Instagram Reels, 15-second videos are becoming a powerful tool for brand storytelling.

In: Owned Media

Brands are taking control of their messaging by shifting focus toward creating content that speaks directly to their audience and provides a more authentic brand experience.

In: Treating Employees as a Primary Audience

Employees are not your assets; they are your most trusted brand ambassadors and influencers. Treating them as a primary audience will help foster a positive work culture, improve employee retention, generate more social sharing, and boost your brand's image.

What’s Out?

Out: Fear of AI

AI is no longer a novelty, but a necessity. Marketing and communications professionals are using AI to brainstorm, analyze data, improve customer service, and personalize content. It's not about replacing how we work or our level of human interaction, but rather enhancing our quality, output, and service.

Out: Forced Statements on Hot Topics

Companies and CEOs now recognize they don't need to weigh in on every hot topic. Forced or insincere statements can do more harm than good. Instead, focus on issues that align with your brand's mission and values.

Out: Being on All Social Channels

Quality over quantity applies to social presence as well. Rather than maintaining a presence on all social channels, select the top 1-3 channels that work best for your brand and audience and excel on those platforms.

Out: Mass Emails to Reporters

The era of mass emailing press releases is over. Personalized pitches to specific reporters who cover the topic or industry have proven far more effective time and again.

Out: Jargon

Overly technical language and industry buzzwords are out. Simplify your messages so people can understand your story. This is particularly important when pitching reporters and creating content for consumers.

Now What?

To stay ahead in social media, marketing, and communications this year, embrace AI, focus on quality content, avoid forced statements, personalize media outreach, and simplify language. Remember, it's not about being the loudest voice in the room, but rather about being strategic and thoughtful in the words you choose to share.