Ragan asked our community of comms leaders what skills they think communicators need to succeed in the future of our industry.

Justin Joffe, Ragan Communications

Before you write anything for clients or employers, ask what style or tone they want – formal, informal, polite, provocative? Whatever terms work for you. They may not know, but it’s better to inquire. And if they don’t know, you’ll likely have greater license to share your expertise. 

Check out the video for wisdom from...