Use Competitive Intelligence to Build a Better Communication Strategy
Jim Fogarty, Director, Strategic Partnerships, PublicRelayCCOs are increasingly basing their goals on broader business objectives like increasing thought leadership, engaging customers and shareholders, entering a new market, or becoming known as an innovative or ethical brand.Learn how modern communicators are becoming strategic partners to the business by sharing media intelligence they are gathering about competitors. Context-rich analysis that focuses on brand and reputation drivers is not only used to develop strategic outreach campaigns or refocus messaging but is shared with the executive team and other stakeholders such as Marketing, Product, or Investor Relations teams. Media analysis is no longer just a look in the rear view mirror at “what happened”, it can be a driving force for becoming proactive about what to do next.