Josh Wardini, Community Manager, Webmastersjury

What Are Chatbots?

Wikipedia defines chatbots as computer programs or an artificial intelligence which conducts a conversation via auditory or textual methods. It further explains that chatbots are mainly used in dialogue systems for multiple functions which include getting information and customer service. They are typically designed to mimic how a human being would act as a conversational partner.

So Why Chatbots As A Marketing Tool?

From the look of things in the marketplace, there is a wide consensus that chatbots are here to stay. Surprisingly, they have been around for decades, but are only recently coming into prominence. Although they are not yet being used to the fullest, the significance of this AI is on the increase. Most companies that have started to use chatbots, like Google, Amazon and even Neiman Marcus, mostly use them for two distinct purposes - customer service and marketing, the latter of which we’ll discuss in greater detail further in this post.Chatbots as marketing tools are becoming quite effective with the steady and fast paced growth of artificial intelligence. Most retailers and businesses that are on a budget are heavily reliant on chatbots as their first line of marketing.It is true that robots cannot replace direct human contact in marketing, but these bots pave the way. This is achieved by providing assistance to customers and eliminating waiting time in response to enquiries.From the above, we can draw a summary of why a chatbot is a necessary marketing tool in the new millennium. The reasons are as follows:

• It helps reduce time spent in daily administrative tasks.
• It enables you offer more efficient customer service/support.
• It helps to reduce your overhead and increase profit.
• It helps you reduce the waiting period for customers; they get the response to enquiries as soon as they are made.

Conquer Your Market Space!

History has shown that brands that refused to move with the times ended up in redundancy. Seeing that the future of marketing is tilting towards chatbots, it’s only wise to learn to maximize them.There’s so much to learn about this subject and a lot of thriving businesses are already in. But, you can also jump on the wagon and learn to conquer your market space with this great and effective tool.This infographic offers educative information on chatbots, feel free to take a look!