Editor's Note:  Jamie Firth, Former Energy Industry Head of Communications discusses how using PublicRelay's media intelligence helped his team become a strategic business partner across all corporate divisions. The deep analysis strengthened the credibility of the Communications department and gave them the ability to make strategic recommendations to key departments like Operations and even the C-suite. The PR function became the eyes of the company, allowing them to gauge the severity of potential issues and formulate effective response strategies on an ongoing basis.