Editor's Note: In Cision's ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing?Click the image to view the video or read the transcript.  And if you want to check out the entire series of Jay Baer Asks videos click here.