Businesses have multiple ways to keep in touch with audience thanks to social media. But do they all know the results of investing their time, money and manpower into these channels?Approximately 85 percent haven't proven social's ROI on a quantitative level. And without metrics to meet, businesses won't be able to use social to its full potential.Are you unknowingly falling behind competitors on social?Get ahead with Cision's recent "The 9-Step Guide to Measuring Social ROI." By reading this free tip sheet, you'll get the tactics needed to track, measure and prove the impact of your social efforts on the bottom line.Check out these reasons why measuring social ROI will have a positive impact on your brand:Bottom LineBy 2020, CMOs plan to double social spending to 23.7 percent of marketing budgets.However as Michelle Vangel, Cision’s vice president of insight solutions, points out, “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously.”By calculating  social ROI, communication professionals are able to point to specific numbers to demonstrate how their social strategy contributes to the larger business picture.And when CMOs have data proving how social efforts are already succeeding, they have a better chance at growing their social budget.

Want to see all three benefits? Read the full post on the Cision blog!