Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don't always come. Many marketers underestimate the importance of distribution in the content marketing puzzle.

Why Content Marketing’s Really a Question of Marketing Your Content discusses:

• Why creating content is never the last step in your content strategy, and how many companies drop the ball on distribution
• Best practices on how to achieve and drive content marketing goals through distribution.
• How to best leverage the wire services in a content distribution strategy

Content distribution and content syndication can be just as important to content marketing as the actual content creation. In fact, executing a thoughtful distribution strategy can do a lot more than just amplify your messages and give your content a critical boost straight out of the gate. A good distribution strategy will also allow you to sustain the visibility of those messages over time and propel them — and your brand — deeper into the market so that you reach new audiences.

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