Political discourse at work: Managing the 2024 election

With Donald Trump leading the race for the GOP nomination, the 2024 Presidential Election is shaping up to be the longest presidential race in history. News coverage and the national dialogue will soon shift from “Who are the candidates?” to “What do the candidates stand for?”. In such a polarizing political climate, businesses are bound to see an uptick in political conversations and potential disagreements in the workplace.

It’s no longer apt to apply the adage that you should never discuss politics or religion at work. In fact, according to a Glassdoor survey, over 60% of US employees report having discussed politics with colleagues at work over the past 12 months

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From CommPRO:
In today's ever-polarizing political climate, where discussions about politics have become increasingly prevalent, it's crucial for PR professionals to stay informed and proactive in managing potential workplace challenges. Jackie Kolek, Chief Innovation Officer at Peppercomm, offers invaluable insights in her article, addressing the need for a proactive approach as the 2024 Presidential Election approaches.

With over 60% of US employees engaging in political discussions at work, it's clear that the adage of avoiding politics at work no longer applies. Kolek offers actionable steps for managing these conversations, including setting ground rules, leveraging Employee Resource Groups, and creating an issues map. As businesses grapple with their stance on political and social issues, becoming a trusted source of credible information is crucial.

In a time when political discussions are personal, PR professionals need to navigate these challenges effectively to protect their brand's reputation and maintain a respectful work environment. Don't miss Kolek's expert insights in this must-read article for PR professionals.