World Wildlife Fund’s Danielle Brigida On Her Journey To Become A Subject Matter Expert
The work of cultivating internal subject matter experts (SMEs) is often directed squarely toward leadership.
When becoming an “SME whisperer” is treated as a top-down thought leadership play for showcasing executives, communicators miss out on inviting employees to further explore where the organization’s sense of purpose intersects with their own.
This can hamper your ability to portray an employer brand that nurtures employee passions or makes room for their lived experiences to be reflected in the organization’s content, ultimately harming your ability to foster an environment where they choose to grow.
Danielle Brigida, senior director of wildlife communications and strategy at the World Wildlife Fund (WWF) and a member of our Communications Week Advisory Board, sees part of her job as supporting the growth of SMEs who can add to the organization’s mission while doing their own thing in their own voice.