September is media measurement month. As a member of AMEC, Universal Information Services helps educate tomorrow's PR pros on the best practices of PR measurement and media monitoring.

Writing a perfect cover letter is extremely hard and time-consuming and it's extremely important. It should tell your story and grab someone's attention so they want to meet you. Yet it must be concise and to-the-point. The average hiring manager/recruiter will only spend about 5-6 seconds scanning your cover note before they make a decision to contact you. Can you tell your story in 5 seconds? While it's not easy, it can be done. You just need to follow some simple rules:

A new job is an exciting and stressful time. Everything you will be doing is new - new responsibilities, new staff, new boss and you might even be in a new city or doing a new commute. It's tempting to just keep a low profile until you are comfortable in your new environment and with your new duties. But that's not necessarily the best thing to do. You want and need to make a good first impression so here are 5 things you must do in your new job.