CommPro.biz Editorial Staff

5W Public Relations, a top 15 independently owned PR firm, has been named a top beauty marketer by Beauty Store Business Magazine in its July 2017 issue.

5WPR, which is a Top 3 Beauty PR firm as ranked by leading public relations industry magazine and website, represents a host of beauty brands (skin, hair, oral care, cosmetics, fragrance and spa categories). In naming the agency one of its "Masters of Marketing," Beauty Store Business Magazine notes that the agency "has made an undeniable mark on the beauty industry." The agency, whose beauty clients include It's a 10, INGLOT Cosmetics and jane iredale, was named alongside Birchbox and Dollar Shave Club as beauty's most exceptional marketers today.

Beauty Store Business Magazine names a notable characteristic of 5W as "its ability as an entity to evolve, becoming and providing whatever is required of it in an ever-changing marketing landscape. So as the rules of digital, social media and traditional marketing change, 5WPR follows suit with relevant strategies."  

Dara Busch, Executive Vice President of the Consumer Division at 5W, offered her insight on being named a top beauty marketer. "5W has been a long time leader in the beauty space over our past 15 years in business. We're honored and excited to be named as a leading marketer in this industry among brands like Birchbox and Dollar Shave Club," she said.