CommPRO Editorial TeamPublic relations and social media firm Affect announced the launch of a new practice for companies in the cryptocurrency and blockchain arenas. Affect is working with organizations conducting Initial Coin Offerings (ICOs) and token sales while also providing support to technology companies serving the digital currency market. Affect has been working with clients and media on blockchain and bitcoin-related opportunities for the past four years.“Affect has successfully advised technology start-ups for the last 16 years and we fully believe in the disruptive impact of blockchain technology and cryptocurrencies across many industries,” said Sandra Fathi, president, Affect. “Entrepreneurs need experienced and knowledgeable advisors and partners especially as new regulations are rolled out in this space. There are a lot of companies trying to ‘cash-in’ on the hype around cryptocurrencies right now but choosing the wrong partner can be a costly, and even legal nightmare. We established Affect’s blockchain and crypto practice as a result of years of experience in helping technology companies to navigate highly challenging markets transparently, authentically and legally.”"When the time came to announce our token sale, the Affect team, made up of talented strategists with exceptional knowledge of the cryptocurrency market, was the perfect partner to support our PR needs,” said Tomer Dicturel, CEO and co-founder, TraneAI. “The team hit the ground running with a very short launch timeline and worked tirelessly to provide a powerful PR campaign with impressive media results. They really understood our business and what it takes to communicate our competitive advantage to our network of stakeholders."Affect’s Katie Creaser, senior vice president, will lead the new practice offering PR services for ICOs and blockchain companies, including launch strategy, media and influencer relations, content development, community management, digital advertising and crisis communications. Also available is a suite of services and network of partners to assist with directly engaging the crypto and investor communities including legal counsel coordination for compliance with SEC and CFTC guidelines, speaking and event management, scam and spam monitoring and full-service daily community platform management.