CommPRO.biz Editorial TeamGoogle’s parent Alphabet Inc. continues to lead in the worldwide market for digital ads with soaring earnings in their second-quarter reporting.Surpassing analysts’ estimates, the California-based tech giant reported $4.54 earnings-per-share on revenues of nearly $32.7 billion. Additionally, Google stock was up 4 percent in after-hours trading following the report.This is Alphabet’s first earnings report since the European Union privacy rules took place, which require digital advertising companies and publishers to obtain a consumer’s explicit consent to use their personal data, according to the Wall Street Journal.The outperforming sales and profit reported Monday prove Google’s strength in online ads and its power to offset the impacts of the new European regulations for online privacy.The reported fruition of the search engine giant Google comes as no surprise to Exults Internet Marketing Agency, an agency specializing in digital marketing, including Google AdWords’ sponsored search platform. Sponsored search, also known as pay-per-click, works in an auction format to place ads on search engine results pages (SERPs) in order of the most relevant bidder. The ultimate goal of Google AdWords is to help companies use targeted campaigns to reach the right audiences and ultimately generate lead conversions.Google continues to maintain its lead in the global market for online advertising amidst the changes in European privacy regulations, further proving its resilience and unwavering dominance in paid online advertising.“Sponsored search continues to be Google’s strong suit and a huge opportunity for businesses to use for marketing and company growth. We’ve seen our clients’ businesses grow exponential amounts as a result of utilizing Google’s advertising products, and it’s a missed opportunity if you aren’t taking advantage of Adwords in your marketing strategy,” said Zach Hoffman, the CEO of Exults.