There’s no mistaking that data’s role in storytelling is important.Accurate data provides context and often helps increase the trust your audience places in your message.Because of this, publishing original market research can be an effective content marketing tactic for brands looking to position themselves as industry thought leaders.However, you have to tell your data’s story right.Information is intangible, and your audience’s attention is short. Research results that are stat – and text – heavy can be time consuming for your audience to dig through, which means they probably won’t.To resolve this issue, many companies are turning to video — taking research, white papers and infographics, then dicing them into shorter, digestible videos and repurposing them across as many channels as possible.Intermedia, a provider of cloud business applications, is a perfect example of how to overcome this challenge.They had identified an IT education gap around policies that were creating massive business and legal security risks. After conducting research that confirmed 89% of former employees retain access to sensitive corporate apps, they needed something eye-catching to pique interest in the full report and drive engagement to supporting content.So Intermedia partnered with PR Newswire’s MultiVu Creative Services to produce the video and multimedia news release The Ex-Employee Menace: Rogue Access. 

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