CommPRO Editorial TeamCreative digital agency, DMS has appointed Anna Zaikina as its new Head of Social Media Insights. Zaikina will oversee DMS’ social media team and its recently expanded offering to deliver full-service social media campaigns. The agency now supplies social insights, content creation, strategic posting plans, live streaming and community management to global entertainment, arts and culture, lifestyle and sports brands.A social media analyst for the past seven years, Zaikina has a strong track record of delivering crucial data-driven insights. Most recently, she coordinated and executed social media campaign evaluation and content monitoring for a number of clients at Digitas LBi. She has also worked for HMRC, where she set up and managed the owned and earned social media reporting pipeline.“With its creative and production grounding, DMS has a unique offering that sets it apart as a forward-thinking agency that truly understands its clients ever-changing needs,” said Anna. “This is why I’m so excited to have joined the team, and I look forward to leading a top-class social media service.”Robin McDonald, Director of Media Intelligence at DMS, added: “Anna joins us at a crucial time following the launch of our enhanced offering, combining our in-house digital content production and social management to bring our clients a one-of-a-kind full-service experience. We nurture passionate people who are innovative and creative, and Anna’s the ideal fit to lead our social media strategy and drive our continued growth.”As well as social media, DMS’ 105-strong team provides multi-platform content production, management, localisation, distribution and media monitoring to major feature film studios, leading film distributors, broadcasters, sports associations and brands.