A Commpro News Update

Former Publisher and CEO of Tribune Publishing's Florida Media Group Howard Greenberg, announced the launching of The Media Guy, a media waste identification and media investment optimization company.

The company was founded by Howard Greenberg, who spent nearly 45 years in the publishing business. Howard understands the nuances of valuation and developed a proprietary Waste Indicator Tool™ to identify waste in media investment. 

"There is tremendous uncertainty for anyone buying media today," said Howard. "Print is declining, people are watching more time-shifted, on demand TV, cable and satellite penetration is on the decline and paid services are up to 50% of radio audiences. I want to use my experience to level the playing field amongst media channels and really help retailers make better decisions because I guarantee there's waste in their buy."

The Media Guy will be working to provide a media dashboard comparing ROI/CPM across media channels. The Waste Indicator Tool™ will then compare all the client's media spend to ensure they only pay for the true size of the audience and reallocate savings for higher efficacy and efficiency.

Greenberg retired last March from Tribune Publishing. During his career, he has held senior leadership positions with The Sun Sentinel, The Orlando Sentinel, The Miami Herald, The Denver Post, The New York Daily News and Newsday, as well as General Manager of WSFL-TV.