CommPRO Editorial Staff

Interpublic Group (NYSE: IPG) agency Golin announced today  the appointment of Shouvik Prasanna Mukherjee to chief creative officer, Asia Pacific. In this  newly created role, he will champion Golin’s data-driven, earned-first creative ideas to  inspire and create change for clients across the region.  

Based in Singapore, Mukherjee reports to Darren Burns, president, Asia Pacific. In addition  to his chief creative officer role, Mukherjee will continue to lead the Data, Analytics and  Content team in Singapore. 

“Shouvik has been an integral part of the Golin team for over a decade, leading multiple  award-winning campaigns,” said Burns. “He will bring unparalleled energy and passion to  drive growth by focusing on regional collaboration and earned-first creative ideas.”  

Mukherjee has conceptualized and executed award-winning campaigns for Golin clients  including Guinness, Heineken, McDonald’s, Magnum, Nespresso, Panasonic, Porsche and  Twitter.  

“Ideas that earn attention work anywhere,” said Mukherjee. “Earning attention requires  brave creativity that is culturally relevant and fueled by insights and analytics. It delivers  business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region  with bold ideas.”  

Mukherjee’s first charge will be to shape and grow a world-class creative team across the  agency’s markets in Asia Pacific to deliver ideas that earn attention, build businesses and  deliver exceptional client results. He will oversee the firm’s conceptual creators, graphic  designers and content production teams for the region, and he will take an active role in  building the data analytics capabilities in Singapore where he previously held the role of  executive creative director since 2015. 

Mukherjee brings over 16 years of experience across advertising and public relations  disciplines to this role and is a sought after thought leader. He regularly speaks at industry  conferences, engages in mentorship programs and delivers guest lectures at multiple  universities in Singapore. Mukherjee has been a member of the jury for industry awards including the Cannes Lions, Spikes Asia and the SABRE Awards. He holds a Master’s Degree  in English Literature from the Calcutta University, India.