By the Commpro Editorial StaffToday, iHeartMedia announced that it will be working with Hispanic radio legend Enrique Santos of Magnus Media.  Together they will work to create a multi-platform Hispanic initiative that will leverage iHeartMedia’s reach of more than a quarter of a billion monthly listeners.  This alliance showcases the increased importance and magnitude of the US' Hispanic population, both Spanish and English speaking.   and builds on Santos’ unparalleled profile within the Latino community as a top-rated on-air talent, trusted source, social and media influencer, content creator and community spokesperson and leader.Starting in October, Santos will anchor iHeartMedia’s new Spanish-language station TÚ 94.9, which launched at 12 p.m. Friday, September 9. TÚ 94.9 will be the new home of the top rated Enrique Santos Show on weekday mornings. Santos’ show will also be syndicated by Premiere Networks on Spanish-speaking stations across the U.S. beginning in October.Santos will continue to magnify his broadcast and digital media presence, now utilizing iHeartMedia’s industry-leading assets and massive reach. Santos will also become Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform.  This new platform builds on the company’s dominating position as the number one Hispanic reach medium in the U.S.iHeartMedia reaches 91% of the U.S. Hispanic population on a monthly basis — more Hispanics than any other media company, including Hispanic-targeted media companies. Anchored by the iHeartRadio Fiesta Latina mega-concert, the new iHeartLatino platform will aggregate the entire portfolio of iHeartMedia’s vast array of Hispanic targeted products.In addition, Santos will advance iHeartMedia’s efforts to activate the Hispanic audience across all of the company’s platforms; develop new Latino-focused programming and content; identify and develop new talent for the company in the Hispanic arena; and play a major role in iHeartMedia’s marquee live events – including the iHeartRadio Music Awards and the iHeartRadio Music Festival – and host the iHeartRadio Fiesta Latina.“Enrique is a one-of a-kind talent, able to communicate equally as well to the Spanish and English speaking audiences. He also has unparalleled relationships within the Latino music and advertising industries and we look forward to building on those opportunities,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “With the entire iHeartMedia platform and its enormous reach at his disposal, he will be able to amplify his already successful profile and talents as well as create new content and opportunities for iHeartMedia and our consumers.”“I couldn’t be more thrilled to be joining forces with iHeartMedia at this point in my career,” said Santos. “From our very first meeting, Bob and his team impressed me with their leadership and intense commitment to serve our community as a major priority. The iHeartMedia team’s forward looking approach coupled with the company’s massive reach provides the perfect foundation for us to create the next generation of transmedia entertainment for Latinos across the nation.”About Enrique SantosBorn to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts are a crossover hit combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience and has made him one of the most popular Hispanic radio hosts in America. Throughout his career Santos has continuously set ratings and sales records in the nation’s most diversified Hispanic radio market.Enrique has unprecedented access to some of the biggest names in pop culture including celebrities, musicians, and newsmakers. His clout also extends to the political arena where Santos has conducted historic interviews with prominent figures such as John McCain, Marco Rubio, President Barack Obama, First Lady Michelle Obama, and Secretary Hillary Clinton.Santos has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, the earthquakes in Haiti, Chile, Japan and Mexico. He also volunteers as a Reserve Police officer for The City of Miami Police Department.About iHeartMediaWith over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.