CommPRO Editorial Staff(London, UK) The International Association for Measurement and Evaluation of Communication (AMEC) announced the election of Nadin Vernon, Strategy Consultant for PRIME Research, to the Vice-Chair position for its European Chapter.As Strategy Consultant, Nadin Vernon helps PRIME Research clients by providing actionable insights and strategic guidance to assist them in making better communications and research decisions.  She offers 20 years of communications and research experience.  She is based in PRIME’s offices in Oxford, UK.AMEC is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 160 members in 86 countries worldwideUpon her election, Nadin said, “I’m grateful and proud to serve the European members of AMEC in our efforts to elevate the role of research in communication.  Along with AMEC CEO Barry Leggetter and European Chapter Chair Barbara Bassi, I look forward to serving our membership and contributing meaningfully to the profession.”Barry Leggetter, CEO of AMEC, welcomed Nadin into a European Chapter leadership role. He said, “I know her to be a professional who can make a difference with thought leadership and delivery. We have ambitious plans for our European Chapter in 2018 and I feel sure Nadin can help us achieve our goals.”PRIME President and Founder Dr. Rainer Mathes recognised Nadin’s accomplishment by stating, "PRIME is committed to the evolution of research and evaluation in, for and about the communications profession.  To achieve this goal, PRIME supports the AMEC mission around the world.  In Nadin Vernon, AMEC voters elected a leader who is smart, energetic and dedicated."  

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PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximise the return on their public relations and communications investment. From eleven international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.