By CommPro.biz Editorial StaffThe Conseil Interprofessionnel du Vin de Bordeaux (CIVB), which represents and promotes nearly 6,600 wine growers and 300 wine merchants in France’s respected Bordeaux wine region, has selected PadillaCRT, a top 10 independent public relations and communications company, as its agency of record for the United States. The work will be based primarily out of the agency’s New York office.“We’re excited to partner with PadillaCRT on our consumer, trade and influencer public relations activities in the U.S.,” said François Jumeau, CIVB marketing manager. “PadillaCRT’s creativity, dynamism and professionalism, as well as its extensive experience working with other wine regions, make the agency an ideal fit for promoting Bordeaux wines.”“Bordeaux is considered one of the world’s seminal wine regions,” said Lynn Casey, PadillaCRT CEO. “What makes Bordeaux so exciting is that its wines come in a variety of styles, colors and price points, so there is a great opportunity to tell the full story of Bordeaux wines and showcase their versatility and food-friendliness. The unparalleled history of the region is coupled with a new generation of growers and winemakers who honor both innovation and deep-rooted tradition. They are expanding the definition of Bordeaux, while remaining anchored in the spirit of the region’s people and wine. PadillaCRT is thrilled with the opportunity to work with the region at such a dynamic time.”The CIVB represents nearly 6,600 Bordeaux producers and 300 négociants (wine merchants). The CIVB promotes the interests of its members on a national and international scale. The organization also aims to improve the knowledge of its members, about market trends, from production to distribution. They also address all quality-related issues, anticipating new environmental and food safety stipulations and conserving and protecting viticultural heritage assets, as well as protecting terroirs, fighting against counterfeiting and developing wine tourism.