A Commpro News UpdatePeter Vigliarolo, a Healthcare marketing veteran has joined PadillaCRT as vice president in Health Practice, based in their New York office. He will help manage efforts to attract pharmaceutical and health association clients to the agency.Peter is coming to PadillaCRT with more than 25 years of healthcare PR experience encompassing marketing, corporate communications, media relations and healthcare policy. He has developed major advocacy and policy initiatives, including campaigns working with numerous high-profile health organizations, including the U.S. Centers for Disease Control and Prevention (CDC), the Department of Health & Human Services’ (DHHS)/U.S. Surgeon General’s Office, the American Lung Association (ALA), the National Council on Aging (NCOA) and the American Academy of Pediatrics (AAP), among others. Peter most recently served as senior vice president at Cooney Waters Unlimited.“PadillaCRT is dedicated to growing our expertise in building, growing and protecting health organizations’ brands,” said Lynn Casey, PadillaCRT CEO. “Peter’s experience with global pharmaceutical companies and national health nonprofits will be a strong asset in helping us achieve agency growth goals in the health sector.”Peter’s prior experience also includes work in medical and science communications, health issues management, crisis communications and product market development for several pharmaceutical companies and health organizations including Sanofi Pasteur, Novartis Vaccines, Seqirus, the American Association for Cancer Research (AACR) and the National Foundation for Infectious Diseases (NFID), among others.“As part of PadillaCRT’s growing Health Practice, I look forward to helping pharmaceutical and nonprofit clients establish and/or advance their thought leadership to shape and grow how they are perceived by key audiences,” Vigliarolo said. “Research-based strategies informed by independent, expert perspectives from partners and influencers are essential for market development and growth.”