A Commpro News Update

Today, Portada presented its 2017 Sports Marketing Board, which features 12 brand marketing and agency luminaries. This announcement comes at a time when Portada has also announced their commitment to better serving the vibrant sports and soccer marketing sectors.

Portada Sports Marketing Board Members

• John Alvarado, VP Brand Marketing, Crown Imports
• Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
• Ed Carias, Sr. Brand Manager el Jimador Tequila - North American Region, Brown-Forman
• Ramiro Crespo, Multicultural Channel Strategy, Sprint
• Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
• Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
• Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
• Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
• Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
• Felix Palau, VP Tecate, Heineken
• Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
• Kymber Umana, ‎Hispanic Marketing Manager, Sprint

These leaders and innovators listed above will both participate in Portada's major events, as well as provide thought leadership to Portada writers and researchers.

"I am very excited to join the Portada's Sports Marketing Board and contribute career insights to increase the amount of sports marketing content that they publish.  They have assembled a very impressive group of industry leaders on their board and I am thrilled to collaborate with all of them," says Michael Neuman, the EVP and managing partner at Scout Sports and Entertainment.

Daniel Keats, the Director of Sports and Sponsorships for consumer marketing at Allstate Insurance notes that "sports are a major passion point impacting consumers across all segments, and that is important to have a specific focus on unique content, programming, and market intelligence when engaging consumers through this powerful medium."

"It is a real privilege to have the backing of this outstanding group of brand marketing and agency executives. This sports marketing board will be essential to our efforts to produce high-quality events and provide value for our partners and sponsors," says Marcos Baer, the publisher of Portada.  "Due to their rapidly growing popularity among overall U.S. and multicultural audiences, we are substantially increasing our coverage of soccer and sports marketing," Baer adds.

COMPONENTS OF PORTADA'S SPORTS MARKETING PROGRAMMING

• March 22: Launch of Portada's Sports Marketing site in Beta: https://www.portada-online.com/sports-marketing/
• April-May: The 2018 Soccer World Cup Golazo Marketing Pitch Contest
• June 7: The Portada Sports Marketing Platform Launch Party and Webinar at the PortadaLat conference, Miami: https://www.portada-online.com/events/portadalat/
• September 13: The Portada Sports Marketing Forum, NYC: https://www.portada-online.com/events/hispanic-forum/

https://www.portada-online.com/2017/03/07/sports-marketing-e-letter/