Why attend PR News' annual Media Relations Conference on December 7 in Washington, D.C.? You want real insights on media pitching, influencer relations and crisis management as well as proven video tips from our top-notch speakers at brands like Hilton Worldwide, Washington Post, C-SPAN, IBM, Ogilvy Public Relations, Cystic Fibrosis Foundation, Airbnb and SAP.

Media Relations Conference attendees will learn how to:

• • • • Strike lasting relationships with reporters on platforms like Twitter, Facebook and LinkedIn that will help you get your pitches heard
      • Produce video, images and use data visualization techniques to elevate your stories
      • Translate your brand’s story to fit trending topics on platforms like Facebook, Twitter and Snapchat
      • Build a brand newsroom for maximum output and coverage
      • Create a successful media relations dashboard with specific KPIs for each aspect of your campaign
      • Identify and engage influencers who are most important to your target audience
      • Frame your pitch with data and analytics that prove a story’s traffic-driving bona fides
      • Develop your brand’s visual identity and convey your message on video
      • Create social posts, emergency websites and other digital assets in anticipation of a crisis
      • Build an organizational command structure that keeps messaging precise and consistent
      • Craft emails and subject lines that are most likely to get noticed, and the best and worst times to send them
      • Target influencers and groups of likeminded individuals to spark discussions and help them build community around your brand