Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18^th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro, publisher at CommPRO.biz, an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.Fay will lead the community discussion on how organizations must practice an integrated approach and how PR is very much a part of the Marcom structure. On the 18^th, several of the topics and questions we will cover include:

• What are the different roles in an Integrated Marcom (IMC) Structure?

• What are the responsibilities of a PR specialist within an Integrated Marcom Structure?

• What sort of “turf battles” challenge the ideal Integrated Marcom structure?

• What are the benefits of an Integrated Marcom Structure?

• What role should PR practitioners play in areas such as content marketing?

• What role should PR have in social media? What role should advertising have in social?

• What are the common ground opportunities for digital marketing and public relations?

• How has technology impacted IMC structures?

As technology and consumer behavior continues to change and so does the media landscape, organizational and marketing barriers will break down even further. As a result, PR will continue to see new opportunities. We look forward to hearing your thoughts on The Role of PR in the Integrated Marcom Structure. If you have any questions you would like to ask, then please send your tweets to @PRStudChat, @dbreakenridge or @valeriesimon. You can also post your questions in the #PRStudChat LinkedIn Group.We look forward to seeing you on May 18^th.More About PRStudChat:It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … a community where everyone can learn and grow together.