A Commpro News Update

This week, PRWeek and MM&M named Laura Schoen, president of Global Healthcare and chair of Latin America at Weber Shandwick, to the publications' inaugural Health Influencer 50 list.  The list recognizes individuals across the health spectrum for their passion, determination, and innovative thinking.

The influence of these honorees is felt across the industry.  Honorees such as Schoen have done everything from devising far-reaching, patient-centric strategies to leading the charge on the data revolution in the healthcare industry. Members of the top 50 regularly venture into uncharted territory, creating a vision for the future.

"Laura has a passion for making patients' lives better. In everything she does, she makes it about people – helping organizations create transformative campaigns that empower consumers with knowledge to live healthier lives," said Andy Polansky, Chief Executive Officer, Weber Shandwick. "Whether it's raising awareness of a cutting-edge drug treatment, engaging medical practitioners about new treatment approaches or advocating for access to healthcare, Laura is committed to moving the industry forward."

"Health is an increasingly important part of the communications and marketing landscape and comprises significant percentages of major agencies' billings," said Steve Barrett, editor in chief of PRWeek. "The U.S. healthcare system is going through its greatest changes since the 1960s, and innovation, new technologies, and young consumers are shaping a very different and fast-changing environment. The names on the inaugural PRWeek/MM&M Health Influencer 50 are leading the way in telling those new stories."