By CommPro.biz Editorial StaffSalesfusion, a sales and  marketing automation platform provider, expanded its global presence in 2016, achieving 120 percent revenue growth in EMEA last year. The company credits much of the success in EMEA to recent customer wins, including Digitonic, Oxford Instruments, ISG Technology, CitNOW, Pensions and Lifetime Savings Association, Veale Wasbrough Vizards LLP, BrightInfo and Procura Consulting.According to The Economist magazine, nearly nine out of 10 European marketers believe the structure and design of their marketing organizations need to change to better meet business needs. As a result, many European businesses are investing in marketing technology to handle evolving demands. Salesfusion’s growth is a testament to the global impact of marketing automation.Salesfusion is the science behind the sales,” said Iain Wilcox, marketing director at Digitonic. “Using our data-led approach, the platform lets us spend less time warming up new prospects by flagging when our sales collateral receives engagement. While our actual time spent selling has remained consistent, with Salesfusion’s marketing automation, our sales efforts have significantly improved.”Recently, Salesfusion achieved the EU-U.S. Privacy Shield Certification. The certification is a framework designed by the U.S. Department of Commerce and the European Commission in support of transatlantic commerce to ensure both sides of the Atlantic have consistent standards and compliances for data protection.Salesfusion also recently hired Patrick Boughton to lead EMEA sales efforts. Boughton’s background in marketing automation paired with Salesfusion’s platform gives EMEA customers a resource to help tackle marketing automation needs.“We’re excited about the accelerated rate of growth we’ve seen in EMEA” said Boughton, who joined Salesfusion initially to drive the strategy. “With the global demand for marketing automation becoming more prominent, our solution and the EU-U.S. Privacy Shield Certification give our clients a trusted marketing automation vendor with whom they can grow.”Salesfusion’s direct EMEA business currently accounts for 21 percent of its overall customer base.“Small and medium-sized businesses across all verticals benefit from simplified technology that helps them reach prospects and easily measure the results of their marketing spend,” said Boughton. “Salesfusion plans to continue our expansion in the global market this year and continue to demonstrate the value of combining strategy and technology to strengthen sales pipelines.”