A Commpro News UpdateDS Simon Media has announced that Smitha Rao has been named to head the content team. Rao will manage the firm's narrative video production, digital services and media tour businesses. "Smitha combines the unique ability to create compelling content that effectively communicates organizations' messages with a strong understanding of media cross-platform," says Douglas Simon, CEO at D S Simon Media.Rao started her career in TV news as Bureau Manager, Reporter, Producer, Writer and Editor in Pennsylvania, New York and North Carolina. In 2012 Rao worked at Mount Sinai Hospital as Marketing Manager, where she managed publications and developed web content. At NextWorks, she managed and produced notable projects for major companies including Verizon Wireless, Pfizer and TD Ameritrade, among others."Video is the most powerful medium to help organizations to achieve their communications goals," says Rao. "D S Simon Media continues to pioneer the most effective ways to do this." Rao will also manage the execution of Custom Content Media Packages™, Digital Video Press Conferences and Internet Media Tours. View a video interview with Smitha Rao here.