Editor's Note: How social is changing journalism at Bloomberg, the relative importance of traditional versus social media; preparing for a social crisis; findings from the 2017 Social Journalism Study; and why social communications are different are covered in a series of interviews for our "Communicators to Communicators (C2C) Insights Video" series. Here are some highlights. Catherine Taibi, Bloomberg, Peter Himler, Flatiron Communications, Chris Lynch and Daniel Watson, CISION, were interviewed by Simon Erskine Locke, CEO of CommunicationsMatch at the recent CISION Social Journalism Livestream webinar organized with CommPRO.biz.