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Sunwest Communications Sold to Former Mary Kay Executive

CommPRO.biz Editorial StaffMore than three decades after founding the Dallas-based public relations firm, Andy Stern has sold Sunwest Communications, Inc., to Crayton Webb, former Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay, Inc.As the new owner and CEO of Sunwest Communications, Webb plans to uphold the traditions set by Stern in excellent client service and strategic communications counsel while exploring new avenues of growth. Sunwest maintains a diversified client portfolio and a commitment to implementing public relations tactics that strategically support business goals.“Thanks to Andy Stern, Sunwest Communications is highly respected in the reputation business, boasting an impressive list of clients and an amazing team of public relations professionals,” said Webb. “I look forward to the privilege of building upon 35 years of outstanding public relations counsel, communications and senior-level service by standing on the shoulders of a giant in the industry like Andy.”Webb assures current clients that the transition will be seamless as there will be no changes to the company’s name, location or account teams.“After 35 years, I had to be sure Sunwest Communications was left in the good, capable hands of an expert communicator and leader,” said Stern. “Sunwest is a family business and that feeling of family extends to our team and clients. I’m confident in Crayton’s ingenuity and leadership to take Sunwest Communications to elevated levels of success, as well as his integrity and wisdom to carry on the company culture that has defined us.”Stern will remain involved with the firm, supporting the transition process and Sunwest clients in his new role as Senior Counsel.