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How AI is Transforming The Future of PR and Communications

  • Wallis Annenberg Hall, USC Annenberg 3630 Watt Way Los Angeles, CA, 90089 United States (map)

Join host Fred Cook, Director of the USC Center for Public Relations, for a panel discussion alongside live debuts of revolutionary AI tools from the comms tech visionaries leading the future of AI and Public Relations. 

Moderator:

  • Doug Dawson, GM, Global Communications, Microsoft

Panelists:

  • Aaron Kwittken, CEO & Founder, PRophet, Comms Tech Cloud CEO, Stagwell Global

    • Use generative and predictive AI tools to create better, more relevant content and predict media interest and sentiment

  • Ed Clarke, CEO and Founder, Cometrics,

    • Use AI to understand your peer and competitive ESG communications footprints and benchmarks

  • Bobby Lincoln (USC, 2012), COO and Co-Founder, PeakMetrics 

    • Identify emerging threats and storylines about brands, industries and competitors using AI

Program details

  • 5:30 pm, Networking Reception (*Hors d'oeuvres and cocktails) - ANN Alumni Plaza

  • 6:30 pm, Program - ANN Forum 

Event map: USC Center for PR Google map

FREE Parking information: visit.usc.edu/maps-directions/university-park-campus/public-parking/. Parking structures are 5-10 minute walks to the event. Lyft and other rideshare options can bring guests to campus and pick-up at designated stops.

This event is sponsored by PRophet in association with CommPRO.

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Managing the Message on the Front Lines: Public Relations in Eastern Europe

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Public Affairs & Speechwriters Virtual Conference