Industry Reports

Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.

The State of Creator Marketing 2024-2025 reveals how creator-driven content is revolutionizing brand engagement, delivering massive ROI and leaving traditional marketing in the dust.

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

The recently launched Playbook for Investor Relations Professionals 2024 by S&P Global Market Intelligence delivers essential insights into how to navigate Investor Relations.

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.

Being a consistent, empathetic advisor is a big help.

When you make disability inclusion a priority at your company, how does it look?

This guide offers practical advice and actionable insights designed to help PR professionals navigate the competitive media landscape.

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

As the 2024 U.S. Presidential election looms, a recent survey conducted by Media.com reveals a growing concern among social media users about the pervasive influence of misinformation.

The benefits that working from home presents to both employees and their employers are undeniable, and explain why this model is still thriving post-pandemic.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.

Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.

Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.

We spoke with Anne DeAngelis, executive vice president of employee engagement strategy at Zeno Group, about some of the comms disconnects middle managers are feeling, the data behind it and what solutions can be developed from these insights.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

George Washington University's Center for Excellence in Public Leadership and CommPRO are showcasing the voices and wisdom of trailblazing women who have left an indelible mark on the business landscape

Findings of the 2023 HarrisX/Ragan Survey of Communications Leaders reveal how CEOs influence comms, how comms leaders feel about the growing influence of AI and more.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

A new communicators survey from The Conference Board in partnership with Ragan Communications sheds light on AI use.

As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.

Auto workers strike highlights the 4-day workweek and flexible employee communications.

Deloitte's recent Skills-Based Organization study found that 79% of business executives believe their organization should create value for workers as human beings.

A recent Mazars report titled "C-suite ESG Insights: Navigating Sustainability Trends and Challenges" delves into the burgeoning realm of sustainability, shedding light on crucial trends, priorities, and challenges that businesses must address.

From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.