Topics|Corporate Communications

Working as a copywriter requires a diverse set of skills. You need to be able to write compelling copy that sells while also having strong research, editing, and project management abilities.

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.

If you closely observe the nation’s leading corporations, you’ll notice there’s been a pendulum shift in the chief communications officer’s role.

Creating a clear and identifiable company image for consumers is of utmost importance. A clean company image will have a more significant impact than companies might think. 

Global consulting firm Korn Ferry recently published its Chief Communications Officer survey, inviting the most senior-level comms executives at Fortune 500 companies to weigh in on their growing influence, org structure and more.

The 36th Annual PRSA-NY Big Apple Awards is now accepting early submissions from organizations and independent PR professionals.

Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.

By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.

On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.

Among trending conversations in our field about the future of communications, the rise of generative AI and ways to make internal comms resonate with the right audiences, a human thread links everything together.

A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.

Collaborations between lawyers and communications professionals often leave both parties with a sense that the other comes from opposite ends of the earth and never the twain shall meet.

President Biden’s cardinal mistake was to use the phrase “no comment” in three of his four replies, a PR 101 “no no” when ducking reporter’s questions on an issue of importance to the country.

Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.

In this video from 1Sustainability, Philip Haid the Founder and CEO of Public Inc, discusses how you effectively communicate your sustainability goals, plans and both inside and outside your organization.

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The word “trivial” has become an important  much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.

There are ESG communications challenges when there is stark news about dangerous effects of climate warming such as awakening a zombie virus.

From a public relations and communications perspective, the value of relativity starts with the idea that communications programs and businesses operate within a defined universe of agencies, clients, ideas, content, and media.

Nobody likes to be the bearer of bad news. That being said, it should be a requirement for anyone that finds themselves in a leadership role to finely hone the art of communicating such news.

Finding inspiration for writing can be tough any day of the week, but it’s especially difficult if you have taken some time off around the holidays and are now trying to get back into your work routine.

What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?

National Cliché Day is observed on Nov. 3, along with National Sandwich Day. I only became aware of this riveting fact last week.

All communicators have been there before: Having to write a quote that sounds intelligent, insightful and impressive. Oh, and make it personalized. Memorable, too. And quick!

Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static. 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

Beginning your career can be a daunting task, especially if you're not sure what you want to do or where you want to end up. It can take a while to finalize your thoughts and truly begin; this is where many people get overwhelmed by the stress of starting a career.

In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:

Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.