It’s never been tougher – or more important – for marketers to develop great creative work that drives brands and businesses. And with constantly evolving external pressures pulling marketers in every direction, it’s hard to know exactly where to focus your attention.
But how do you juggle the lure of the new with the good old fundamentals?
In this presentation, Fernando Machado, one of the world’s most awarded and celebrated chief marketing officers, helps you avoid confusion and stay focused on the techniques that matter. The core things that may not seem sexy – but can make a real difference.
You’ll get a peek at the new LIONS Growth MBA – a 10-week course designed to teach you how to make creativity your competitive advantage, brought to you by LIONS Learning and Fernando Machado.