A CommPRO Industry webinar with “Words on Fire” Author, Helio Fred Garcia
Helio Fred Garcia’s book Words on Fire looks at the power of incendiary language and how to confront it. President of the Logos Consulting Group, Garcia will provide historical context for decoding the language used by the Presidential campaigns of Kamala Harris and Donald Trump.
He will highlight coded dog whistles to activate specific groups of supporters, the obfuscation of intent, the undermining of truth, and the danger of stochastic or lone-wolf terrorism.
Garcia will also highlight opportunities for communicators and journalists to build credibility with audiences by learning from the language used by past leaders to unify as well as divide.
This first exclusive webinar for CommPRO industry members is organized in partnership with the Foreign Press Association.
Special Guest: Helio Fred Garcia
Author of "Words on Fire" and "The Trump Contagion," Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively for more than 40 years. Garcia is executive director of the Logos Institute for Crisis Management and Executive Leadership.
He teaches crisis management at NYU’s Stern School of Business. He is also on the faculty of Columbia University’s Fu Foundation School of Engineering where he teaches ethics, leadership, communication, and crisis management. He has written six books on trust, leadership, reputation, and crisis.
Moderator: Simon Erskine Locke
The founder & CEO of CommunicationsMatch™, Townhub, and PR agencies, Simon Erskine Locke is a former head of communications functions at Morgan Stanley, Deutsche Bank & Prudential Financial. CommunicationsMatch™’s search & online RFP tools are used by companies to find, shortlist, and engage PR, digital, and marketing agencies, consultants and freelancers with industry and communications expertise that match needs.
He played a key role in the development of Morgan Stanley’s global Intranet platform and developed a global intranet platform for Deutsche Bank. He launched his first technology-based startup in 2000 and developed and launched Townhub, a town-resident communications platform in 2016. He is Vice President of the Foreign Press Association and a former board member of the American Scottish Foundation.