CommsTech

Stagwell makes waves in comms tech with a bold acquisition of UNICEPTA, transforming media intelligence on a global scale.

“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”

“AI is not just a tool for efficiency; it’s an enabler for creativity.”

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.

The OG social media company saw an opportunity to unseat the app that always seemed to be cooler and more influential, though Facebook and Instagram both dwarf Twitter in terms of users.

From the ability to write prompts at the click of a button to the apprehension around automated tech felt by some employees regarding their job security, AI is popular right now.

In 2023, the industry is going to have to make the best of both challenges and opportunities offered by these changes, with augmented reality being only one of the most recent notable trends.

If your website design isn’t generating marketing results, it may be time to change things up.

How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?

From programmers to researchers, generative AI can aid a large majority of the population.

At the same time Major League Baseball (MLB) has made a revolutionary rule change to speed up America’s pastime, some renown business leaders have called a timeout to slow down the planet’s hottest new technology, Artificial Intelligence.

Stagwell Marketing Cloud’s latest State of Comms Tech Report is out, and it’s a clear sign that PR is ready to embrace the future.

It’s Taylor Time: Digital marketing shop Stagwell is unveiling its free generative AI writing tool “Taylor” for PR pros at SXSW on March 13.

The workplace has evolved in many ways over the last decade. From the rise of hybrid work models to smart office technologies to an increasing focus on both physical and cybersecurity.

PRophet’s Andrew Meranus uncovers his take on how professionals and brands alike can prepare for an all-digital world by 2041.

In today’s digital world, having a strong digital presence is becoming an increasingly crucial tactic for winning customers. As marketers only have about eight seconds to capture a customer’s attention before losing them, it’s essential for brands to have high-quality websites with seamless user experience (UX) design. 

This year, AI continued to make major waves, proving to the naysayers that it’s here to stay. But despite its growing presence in the mainstream and its increased utilization across fields, many are still unsure what AI actually is, how it works and the true potential it harnesses. 

From the recent boom of AI-generated art, blockchain, NFTs and the metaverse to the rapid expansion of applied technology across all industries, AI and related technologies has emerged from the fringes of tech and science fiction movies to the mainstream right before our eyes. 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

For generations, technology has shaped and revolutionized every industry imaginable, with each new era bringing greater changes than the last. The communications field is perhaps one of the greatest examples of this trend, as we’ve seen comms tech become deeply integrated into the day-to-day workflow of communications professionals across the globe.

Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.

By now, we’ve learned that AI can execute many tasks just as well as humans — if not better. In the process, we’ve also learned that some tasks make more sense for AI to handle than others. Rote jobs like customer service or accounting are ideal for AI, while creative disciplines like designing or writing are a bit more complicated, though still possible to a certain degree. 

These days online discourse is revolving around emerging technologies like cryptocurrency, non-fungible tokens (NFTs) and Web3. The metaverse, in particular, is one of the trendiest topics in all of tech today. 

In the two-plus years since the COVID-19 pandemic shifted how we work, learn and live, using technology in moderation has become an ideal of the past for many of us. Endless video calls, a constant stream of emails, a symphony of notifications – our tech follows us everywhere we go.

For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX solutions, sales and marketing SaaS tools and many others. Each one plays a vital role in developing your software and keeping the business running smoothly.

Historically, writing has been a craft best fulfilled by humans. As personal touch and nuance are often seen as prerequisites for great writing, it can be difficult to imagine robots, or more specifically augmented intelligence (A.I.), capable of doing it convincingly, much less meaningfully.