Amy Binder Expands RF|Binder’s Influence in Purpose-Driven Communications with Taft Acquisition
Amy Binder, the trailblazing CEO of RF|Binder, continues to redefine the boundaries of integrated communications. Known for her visionary leadership and commitment to purpose-driven business practices, Binder’s latest move—the acquisition of Taft Communications—positions RF|Binder as a dominant force in the Purpose, Energy & Sustainability, and Health & Wellness sectors. This strategic addition underscores Binder’s ability to anticipate industry shifts and enhance her firm’s capabilities to meet the evolving needs of businesses and society.
In a recent episode of the PR Masters Podcast, Binder shared insights into her leadership philosophy and the driving forces behind her decisions. She emphasized the importance of aligning communications strategies with societal impact, saying, “Companies today need to communicate their purpose authentically and strategically. It’s no longer just about profit; it’s about being a responsible and impactful member of the global community.” The acquisition of Taft Communications exemplifies this philosophy in action, blending expertise, innovation, and shared values.
Taft Communications, based in New Jersey, has long been recognized for its focus on purpose-driven campaigns, advocacy, and leadership development. By integrating Taft as a division of RF|Binder, Binder amplifies her firm’s ability to support organizations that aim to make transformative impacts.
This partnership brings together RF|Binder’s proprietary Clarity Lens™ Framework with Taft’s ClearPoint® leadership training, creating a powerhouse suite of tools for businesses striving to navigate the intersection of profitability and societal good. Binder remarked, “Leadership today is about clarity and courage. With Taft, we are uniquely positioned to help our clients lead with impact.”
Under Binder’s guidance, RF|Binder has cultivated deep expertise in sustainability and sustainable investing, helping companies align financial and environmental goals. The addition of Taft broadens the firm’s capabilities, introducing new proficiencies in alternative energy, clean tech, pharmaceuticals, and health systems. This expansion reflects Binder’s forward-looking vision, as she noted in her interview: “Sectors like clean energy and health are not just growth areas—they are essential to the future of our planet and our society.”
The collaboration also strengthens RF|Binder’s nonprofit and foundation support, building on Taft’s legacy of working with mission-driven organizations. Ted Deutsch, Taft’s CEO and now Executive Managing Director of RF|Binder, stated, “Joining forces with RF|Binder allows us to elevate our impact. Amy’s leadership and the firm’s commitment to purpose-driven work are inspiring.”
Binder’s leadership has always been rooted in fostering a people-first culture, an approach she discussed passionately in her interview. “Building a successful agency isn’t just about business results; it’s about creating a community where talent thrives,” she said. The Taft team, led by Deutsch and senior leaders Lindsey Pascarella, Jayne O’Connor, and Sheila Cort, will integrate into RF|Binder while retaining their roles, ensuring continuity and collaboration.
With this acquisition, RF|Binder demonstrates how purpose-driven businesses can grow through thoughtful partnerships. Binder’s strategic vision continues to push the boundaries of the communications industry, proving that purpose and profitability can go hand in hand.
As Binder summed up in her podcast, “The world is changing, and so must we. It’s our responsibility to help clients not only adapt but lead in this new era of business and societal impact.” Through the integration of Taft Communications, Amy Binder and RF|Binder are poised to set new benchmarks in the industry, delivering on the promise of transformative, purpose-led communications.
