PR Masters Series Episode #93 - Amy Binder

In this episode of the PR Masters Podcast, host Art Stevens interviews Amy Binder, Founder and CEO of RF|Binder Partners, a New York-based integrated communications firm with a national presence. Amy launched her career in Boston in 1980 and joined Ruder Finn in 1983, where she rose to President of Ruder Finn Americas. In 2001, she founded RF|Binder, initially part of the Ruder Finn Group, before establishing it as an independent, women-owned agency in 2014.

RF|Binder is renowned for its corporate reputation and brand strategy expertise, working with global corporations and emerging startups. The firm’s signature Clarity Lens approach ensures that communications initiatives align with core business objectives, delivering measurable results across traditional and digital platforms. With a blend of creative insights and innovative technology, RF|Binder continues to lead in crafting narratives that drive meaningful impact.

About Our Guest

Amy Binder is the founder and CEO of RF|Binder Partners Inc., a New York-based integrated communications firm with a national presence. After launching her career in Boston in 1980, Binder joined the public relations firm Ruder Finn in 1983, where she eventually rose to the role of President of Ruder Finn Americas. In 2001, she founded RF|Binder, initially as an agency under the Ruder Finn Group, before establishing it as a separate, women-owned firm following a 2014 restructuring.

RF|Binder specializes in corporate reputation and brand assignments for global corporations and startups. The firm’s signature approach, "Clarity Lens," ensures that communications initiatives align with core business goals, delivering results that resonate across both traditional and digital platforms. The firm prides itself on its ability to craft narratives that drive measurable business outcomes, using a blend of creative insights and cutting-edge communications technology.

Amy has guided RF|Binder in adopting advanced analytical tools to track the effectiveness of the firm’s work on social and traditional media as well as other communications channels. She has led the firm's work in corporate social responsibility as well as in the areas of sustainability and inclusivity for its clients.

Amy continues to lead corporate, brand and institutional reputation as well as crisis assignments. She focuses on managing the issues and challenges that emerge when the interests of the public, private sector and government converge. Clients have included such diverse organizations as Ameriprise, Bank of America, Booz Allen Hamilton, Cargill, Chubb, Citibank, Dunkin’ Brands, Impax Asset Management, McGraw Hill Education, Rockefeller Foundation, Robert Wood Johnson Foundation and Schwab.

Under her leadership, RF|Binder has garnered over 200 industry accolades, including recognition on Crain’s Best Places to Work in NYC in 2022, 2023, and 2024. Amy is on Columbia Business School’s Global Family Enterprise Program Advisory Board and is a speaker on sustainability issues at corporate governance conferences.

Amy Binder holds an A.B. with Honors from Brown University and an M.B.A. from Columbia Business School.