DIVERSITY & INCLUSION: How and Why Men Should Become Better, More Active Workplace Allies

How and Why Men Should Become Better, More Active Workplace Allies 

A professor shares insights from a study that reveals the multitudes of benefits companies can gain from even small strides toward gender equity — and why fighting everyday sexism enriches men, too.

Meg Warren, Associate Professor of Management, Western Washington UniversityWomen and groups advocating for gender equality are increasingly urging men to become allies in the fight.Research has shown that in the absence of male support, women have to shoulder the burden of battling routine workplace sexism such as misogynist humor and microaggressions on their own. This can lead to a sense of isolation, stress and exhaustion.But what difference can one un-sexist man make?My colleagues and I had a hunch that the actions of individual male allies – even through simple acts such as highlighting the strengths of female colleagues or checking in on their well-being – might serve as a counterweight to the negative effects of everyday sexism. But not only that, we decided to study how that might impact men as well.

How to behave like an allyMy colleagues and I tested these hunches in a new study published in the journal Psychology of Men and Masculinities.Continue reading here...

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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