CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Paul Kontonis 11/25/24 Paul Kontonis 11/25/24

Polyculturalism Reshapes Marketing and Fuels Success

Discover how polyculturalism is revolutionizing marketing and why embracing interconnected storytelling is the key to thriving in today’s diverse media landscape.

Paul Kontonis 10/3/24 Paul Kontonis 10/3/24

AI Influencers Are Disrupting Authenticity and Reshaping the Future of Marketing

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Paul Kontonis 10/2/24 Paul Kontonis 10/2/24

AI Is Reshaping Influencer Marketing and Authenticity Is at Risk

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Paul Kontonis 8/28/24 Paul Kontonis 8/28/24

GARM’s Closure Sparks Chaos and Threatens to Unleash a Dangerous New Era for Media and Free Speech

The shocking collapse of GARM could spell disaster for the future of media and free speech—are we ready for what's coming?

Paul Kontonis 5/19/24 Paul Kontonis 5/19/24

Fredrik Backman's Insightful Speech on Creative Anxiety and Procrastination is A Masterclass in Communication

Paul Kontonis 3/5/24 Paul Kontonis 3/5/24

RFP ALERT: Travel Portland Seeks Communications Partners to Elevate City’s Tourism

Travel Portland, the leading destination marketing organization for Portland, Oregon, is excited to issue a new CommunicationsMatch™ Request for Proposal (RFP) for communications services.

Paul Kontonis 2/21/24 Paul Kontonis 2/21/24

Assessing the Impact of the 2023 Diversity Report on the Public Relations Industry

Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.

Paul Kontonis 2/9/24 Paul Kontonis 2/9/24

The Red Ball Art Festival is A Masterclass in Communication and Community Building

The Red Ball Art Festival is more than just an art exhibition; it's a vibrant testament to the power of art as a universal language and a connector of people across diverse backgrounds.

Paul Kontonis 2/1/24 Paul Kontonis 2/1/24

AI's 2024 Impact on Public Relations Brings Challenges and Changes

As we move further into 2024, it's clear that AI's role in the PR landscape is poised for even greater expansion, offering both new possibilities and challenges for the industry.

Paul Kontonis 7/26/23 Paul Kontonis 7/26/23

The Importance of New Video Formats for Optimal Content Marketing

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.

Paul Kontonis 5/31/23 Paul Kontonis 5/31/23

During Pride Month, Commit to Fostering Inclusivity and Respect All Year

By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.

Paul Kontonis 5/16/23 Paul Kontonis 5/16/23

Why The First LGBTQ NewFronts Needed A Unique Presentation For a Unique Message

On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.

Paul Kontonis 3/23/23 Paul Kontonis 3/23/23

After TikTok CEO’s Congressional Testimony, Brands Should Question Their Platform Presence

Unanswered questions, ambiguity and elusiveness by TikTok Chief Executive Officer Shou Zi Chew were on display before the House Energy and Commerce Committee on March 23.