DJE Launches Third Agency, RUTH, to Operate Independently alongside Edelman and Zeno
In a significant development within the communications industry, DJE Holdings Inc. has announced the launch of its new global communications agency, RUTH. Named in honor of Ruth Edelman, the cherished wife and business partner of the company's founder Daniel J. Edelman, RUTH is set to function independently, aligning itself with the likes of established giants Edelman and Zeno. This initiative not only expands the Edelman family legacy but also strengthens the firm's commitment to innovation and advocacy, with a special focus on mental health awareness. Headquartered in Chicago, RUTH will offer creative, digital and analytics solutions, earned media, corporate reputation management, and issues management.
Richard Edelman, the chairman of DJE Holdings, shared insights into the strategic inception of RUTH. "We have been discussing the need for a third agency for quite some time," he remarked. With Edelman and Zeno reaching significant scales in the industry, RUTH is envisioned as a fresh alternative for clients seeking innovative solutions within the independent framework of the DJE family-owned enterprise. Richard Edelman emphasized the sentimental and strategic significance of RUTH, stating, "This is also an opportunity to honor my mother who is an integral part of the DJE success story."
At the helm of RUTH is industry veteran Rana Komar, appointed as President. Komar, a former DJE alumna, returns with over two decades of experience, most notably from her tenure at Weber Shandwick. There, she led integrated client teams across various sectors and garnered recognition through prestigious industry awards. "My return to DJE in this new role is deeply meaningful," Komar expressed, highlighting her connection to Ruth Edelman's enduring legacy. She affirmed that RUTH will embody the qualities that Ruth herself championed: courage, hard work, and optimism.
Further enriching the leadership, Renée Edelman will take on the role of Honorary Chairwoman at RUTH, while maintaining her position as Senior Vice President at Edelman. Her involvement will ensure the infusion of her mother’s core values and dedication to mental health advocacy throughout the agency's operations.
The establishment of RUTH not only pays homage to Ruth Edelman's remarkable legacy but also signifies DJE Holdings' forward-looking vision and commitment to maintaining a prominent and innovative stance in the global communications industry. With a strong leadership team and a clear mission, RUTH is on the path to becoming a leading force in the realm of global communications.
